The world of SEO seemed to have been rocked a little this year during the 17th – 18th January 2013. Like the year 2012, this year too seems a little tightened end for the SEO’s. Many believe that it is a big update that happened in UK and this update is either called Penguin or Panda. Now it has been confirmed that it is a Google Panda Algorithm Update. There have been messages and numerous chats that state that the search rankings had significantly dropped that day this is practically for every client ranking.
Many people have reported that when they checked their web page on the 17th of January, instead of being on the 1st page it went on to be in the 2nd, 3rd or even 5th and 6th pages. When the webmaster was checked there were changes in the Index Status, when 2000 was the actually status, this index had suddenly dropped to 400. Many SEO companies have reported a similar Index Status problem during this very period.
Most keywords too hit an all time low, many local cities had poor ranking as compared to previously when the ranking was good. Keywords like Send Flowers to Jaipur, Send Flowers to Chandigarh, Flower Delivery Chandigarh and Flower Delivery Jaipur, were suddenly on the 2nd and the 3rd page of Google. UK was the worse where all SEO Clients rankings and status was at an all time low.
There has been heavy chatter on these Goggle changes in the Webmaster World which has received a lot of feedback and even on Twitter. While some say it is a Penguin Update, others state it is EMB and some others believe that it is a Panda Update. However, it is hard to state anything at this point in time. There is nothing that is shown on any of the automated monitoring tools, which however haven’t been updated with the results of Monday. It is advisable to keep an eye on the tools including SERP Metrics, MozCast and SERPs.com.
While there were denials about this, it now has been confirmed that it was their Google Panda Algorithm update, which was aimed at targeting United Kingdom. For awhile Google had refused to take responsibility for these changes, now there is a confirmation on the same. Over the past few days there has been lesser noise by website owners however, there has been significant seen in United Kingdom as discussed earlier.
While many believed that it was a Penguin Update, when things slowly began to cool down, Google has confirmed in many places that they have now rolled out their 24th Update of the Google Panda, this too happened after an announcement in Twitter by ‘A Googler’ about the Google Panda’s arrival. There has been a 1.2% impact on all the English based queries according to Google.